Subaru, L.L. Bean form licensing partnership

Monday February 21 by Claudia Daily News
n a move targeted at outdoor-oriented consumers, Subaru of America, the U.S. marketing arm of Japanese automaker Fuji Heavy Industries Ltd., and venerable U.S. wilderness and outdoor outfitter L.L. Bean Monday announced a licensing partnership. The agreement makes Subaru the "official vehicle of L.L. Bean" and Bean the "official outfitter to Subaru," they said.

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